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Warrington & Vale Royal College joins forces with College Marketing Network to launch innovative national campaign for adult education revival

Warrington & Vale Royal College is thrilled to announce its active involvement in a ground-breaking nationwide campaign initiated by the College Marketing Network (CMN). This campaign aims to combat the decline in adult participation in education, specifically focusing on part-time courses. Through a strategic partnership with over 20 esteemed member colleges across the United Kingdom, including Warrington & Vale Royal College, CMN is leading an unprecedented effort to reignite interest in lifelong learning.

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Running throughout August and September, this joint campaign represents a dedicated endeavour to reverse the trend of declining adult education participation. Crafted through collaboration, this ambitious initiative combines the creative expertise of media agency Forward and Thinking Limited with the visual storytelling prowess of Media Partnership Ltd.

Warrington & Vale Royal College takes pride in contributing to this national campaign, which stands out due to its comprehensive scope and engagement of colleges across various regions of the UK. This partnership signifies a significant milestone, with CMN at the forefront of pioneering a unified approach to promoting adult education on a nationwide scale. By pooling resources, knowledge, and expertise, CMN and its member colleges, including Warrington & Vale Royal College, aim to foster a culture of continuous learning and professional growth for adults at every stage of their careers.

"We are proud to lead this ground-breaking national campaign in partnership with Warrington & Vale Royal College, media agency Forward and Thinking Limited, and Media Partnership Ltd," commented Emma Wilde, Executive Director at The College Marketing Network. "Our collective efforts are geared not only towards addressing the decline in adult education but also inspiring a renewed enthusiasm for learning among adults across the UK."

Warrington & Vale Royal College’s participation ensures that this campaign will span various communication channels, including television broadcasts, social media engagement, print media, and a comprehensive digital presence. This diverse approach aims to reach a wide audience, highlighting the transformative power of adult education.

As the campaign unfolds, Warrington & Vale Royal College is confident that this collaborative initiative will spark positive change, motivating individuals throughout the UK to embark on educational journeys that unlock their potential and reshape their futures.

Find out more about The College Marketing Network and the campaign Read this story on Warrington Worldwide's website
Thanks to college