Graphic Design student finds the recipe for success in exciting live brief for local baker
The range and calibre of designs presented to Jessica went above and beyond her expectations, making the choice of a new logo a challenge. She said:
“Any one of these logos could have been the one I chose because they were all of such high quality and I feel like they all responded to my requirements really well. In the end it came down to preference, and I feel like Alex’s logo embodied both my brand and my personality. I am so pleased and can’t wait to start using it.”
Alex Lin, a former student of St Nicholas Catholic High School, created the winning logo, which features a classic three-tier wedding cake, luxurious rose gold accents and Mama Cupcake’s slogan “baked with love.” Alex hopes to become an illustrator in the future, with this project making an excellent addition to his professional portfolio, as well as having Jessica as his first client testimonial.
To show her gratitude for all of the student’s hard work, Jessica came to the Warrington campus with bags of baked Christmas goodies, including delicious winter berry cupcakes and intricately decorated shortbread cookies. During the visit, all students were given constructive feedback on their work, while Jessica and Alex worked together on the final tweaks to the design to ensure it was ready to launch.