Basic Introduction to Marketing
Business & Professional
Adult Further Education
What is the course about?
This online short course is part of Warrington & Vale Royal College’s professional development suite. This course is designed to provide you with a basic introduction to the exciting world of marketing. You will learn why brands are so important and how they are formed. You will also receive an overview of key aspects of customer value management and how this contributes to business growth and development.
Why should I choose the course?
This course is universally important and valuable, regardless of what industry and level of profession you are working in. The course will give you a basic understanding of marketing and explore a range of tools and techniques that can be employed to maximize brand value. Completing this course could provide you with exciting new skills and benefit your organisation.
What will I learn?
On the course you will be introduced to the key aspects of brand management and marketing, including:
- Building a brand
- Brand equity
- Brand extension and leverage
- Measuring and managing brand value
- Customer value, satisfaction, and retention
- Customer lifetime values
- Marketing segmentation
- How customers store, retain and retrieve information
- Creating brand loyalty
- Rewards and incentives
- Cross selling and up selling.
This course is completed remotely. The necessary information and materials will be set up through an online platform. You will be given six weeks to work through the modules in your own time.
What will the course lead on to?
This course can lead on to related digital marketing and business/management courses at the college. If you wish to further your skills, there will be plenty of opportunities to do so.
What support is available?
We have a team of staff dedicated to providing learning support if required, as well as a Welfare Team that is on hand to offer guidance, support and help when needed. Additionally, eligible students can access a wide range of finance and funding support to help them during their time at college.
Click here for learning support: https://wvr.ac.uk/college-life/
Click here for finance support: https://wvr.ac.uk/college-life/
Why should I choose to study the course at Warrington & Vale Royal College?
Studying at the college means you will have access to a range of flexible learning opportunities. Professional qualifications are delivered within our specialist Business School and are supported through digital virtual learning environments and digital learning tools. Our teachers are highly experienced and skilled in their specialist professional sectors and enhance the courses they teach on with their excellent industry links.
What are the entry requirements?
There are no formal entry requirements for this course, but you are expected to have an enthusiasm and interest in the area and in professional skill development.
Please complete this form if you would like any other information about this course
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