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Level 3 Certificate Digital Marketing Business Principles

Subject Area

Business & Professional

Student Type

Adults

Study Mode

Part Time

Course Type

Professional Studies

What is the course about?

The Level 3 Certificate Digital Marketing Business Principles course is a professional industry qualification, designed to support learners to develop a full range of knowledge that can be used in a variety of businesses and industries.

The aim of the course is to ensure you have the required skills and knowledge to become a professional marketer, and will provide you with the underpinning knowledge needed to support your business or any other organisation's marketing department.

During the qualification, you will study the elements of the digital marketing mix, so that you can become qualified and have a wider understanding of how digital marketing works within a business.

The qualification will be delivered through a mix of belnded learning, classroom delivery, 1:1 and coaching support.

You will be required to attend college one evening a week for the duration of the 14 weeks.

Why should I choose the course?

This qualification will provide you with the underpinning knowledge of how to create value for business and customers through digital and social media platforms.

What will I learn?

Key Topics Include:

  • Understanding the specialisms that digital marketers use to acquire, convert and interact with customers, and how to measure success in digital marketing campaigns.
  • The use of a wide range of digital technologies, tools and platforms such as search engine optimisation, Pay-Per-Click, mobile apps and web analytics.
  • The different business environment and needs related to digital marketing, digital etiquette and communication styles.
  • How to protect data across different digital and social media platforms.

The course will be taught through classroom delivery with the opportunity to apply what you are learning in a real world setting, such as your existing job role. This will allow you to gain confidence in your own learning and understanding.

At the end of the qualification, you will be required to sit an online knowledge test composed of 30 questions.

What will the course lead on to?

Completing this course will provide you with the knowledge and skills that can be trasnfered to a variety of businesses and industries. You could then go on to complete a higher level of qualification or perhaps continue your studies with an apprenticeship.

Are there any links with industry and university?

The skills and knowledge acquired on this course are transferrable to a wide range of career and educational opportunities.

What support is available?

We have a team of staff dedicated to providing learning support if required, as well as a Wellbeing Team that is on hand to offer guidance, support and help when needed. Additionally, eligible students can access a wide range of finance and funding support to help them during their time at college.

Click here for learning support: https://wvr.ac.uk/college-life/learning-support

Click here for finance support: https://wvr.ac.uk/college-life/financial-support

Why should I choose to study the course at Warrington & Vale Royal College?

The college offers a range of flexible learning opportunities to students. Professional qualifications are delivered within our specialist Business School and are supported through digital virtual learning environments and digital learning tools. Our tutors are highly experienced and skilled in their specialist professional sectors and enhance the courses they teach on with their excellent industry links.

What are the entry requirements?

There are no formal entry requirements, however, you will need the appropriate level of literacy and numeracy to complete this course. We would also recommend you are familiar with social media platforms such as, Instagram, Facebook and LinkedIn.

What are my funding options?

For further information about funding, please contact our Learner Services Team on 01925 494400 or learner.services@wvr.ac.uk.

Are there any additional costs associated with the course?

There are no additional costs.

Careers Information

Course options

14/03/2024

Duration
14 Weeks
Class Times
17:00 - 21:00
Location
Warrington Campus
Day(s)
Thu
Adult Fee
710
16-18 Fee
Contact College

15/03/2025

Duration
14 Weeks
Class Times
17:00 - 21:00
Location
Warrington Campus
Day(s)
Thu
Adult Fee
TBC
16-18 Fee
Contact College

Course Enquiry

Please complete this form if you would like any other information about this course

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