Creating a Social Media Strategy
Business & Professional
What is the course about?
This online short course is part of Warrington & Vale Royal College’s professional development suite. This course will introduce you to the key aspects of social media and provide you with the knowledge and skills required to plan and develop strategic communication campaigns through social media. This enables you to put strategies into context for both your own role and the organisation that you work for. The course helps to build on prior knowledge of using social media to be able to create a social media strategy.
Why should I choose the course?
This short course is designed as a quick introductory course that does not require long term commitment and concentrates on key digital marketing factors. Through assessment activities, you will be able to apply knowledge to real working life challenges that you may face in your day-to-day job role. This short course can be studied flexibly around home and work responsibilities, allowing you to learn at a time that suits your own needs.
This course is also essential for business and employers. Social media has transformed the way that people and organisations communicate by allowing engagement across multiple channels with greater personalisation and targeted dissemination. This course introduces you to the tools and methods required to fully utilise social media for business and provides you with practical support to help you develop a social media strategy.
This course is completed remotely. The necessary information and materials will be set up through an online platform. You will be given six weeks to work through the modules in your own time.
What will I learn?
Through the successful completion of this short course, you will develop an understanding of key aspects of social media, social media concepts, different types of social media, social media analytics, how to market and promote a business using social media, networking for business using social media, misconceptions of social media, how to target campaigns, content marketing, reputation marketing, and strategic communication campaigns. The course provides essential knowledge development regardless of which industry and level of profession you are working in. Content is contemporary, up to date, and aligns with current national issues and their impact on organisations to ensure that the marketing strategies developed are relevant and effective.
What will the course lead on to?
This course can lead on to related digital marketing, business and management courses run at the college.
Are there any links with industry and university?
The skills and knowledge acquired on this course are transferrable to a wide range of career and educational opportunities
What support is available?
We have a team of staff dedicated to providing learning support if required, as well as a Welfare Team that is on hand to offer guidance, support and help when needed. Additionally, eligible students can access a wide range of finance and funding support to help them during their time at college.
For further information on student support please visit:
Why should I choose to study the course at Warrington & Vale Royal College?
The college offers a range of flexible learning opportunities to students. Professional qualifications are delivered within our specialist Business School and are supported through digital virtual learning environments and digital learning tools. Our teachers are highly experienced and skilled in their specialist professional sectors and enhance the courses they teach on with their excellent industry links.
What are the entry requirements?
There are no formal entry requirements for this course, but you are expected to have an enthusiasm and interest in the area and in professional skill development.
Are there any additional costs associated with the course?
There are no additional costs, however you will need to have access to a computer to access the programme.
Monday 23 May 2022
08:30 - 17:00
Warrington & Winsford campuses
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